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8 Tips To Get More Traffic From Yahoo Here are 8 things to keep in mind while submitting your site to Yahoo! 1) Selecting your domain name is the most vital step in getting a top ranking in Yahoo! and also other directories Make sure your domain name is "Keyword Rich". You can make your domain keyword rich by simply inserting hyphens to separate words in your domain name. Yahoo! gives more relevance to sites with keywords in their domain name. Take our domain name for example: http://www.home-based-business-opportunities.com/ It is made up of 4 different high-in-demand keywords: "Home Based Business", "Home Business", "Home Business Opportunities", "Home Based Business Opportunities". While crafting your domain name, even you should try to keep your domain name such that it is made up of one, 2-4 words main or "parent" keyword; which in turn is made up of 2-4 high-in-demand "child" keywords. You may or may not get a top ranking for all your targeted keywords but you can be sure of getting one for your main or "parent" keyword (If you do everything else right). Even if you have to get a separate domain name for this purpose, GET IT! It is absolutely crucial for your ranking. 2) Sites which are placed higher in directory structure are given more relevance than sites which are placed lower or For example a site listed in category - B2B/Business_Opportunities will be given more relevance than a site listed in category - B2B/Business_Opportunities/Directories Here's a great tip to select the most trafficked category for your website... Once you have short-listed 2 or 3 category to place your site in to, check out the cost of Sponsor Listings of those Enter the URL of any website that is listed in your desired category (The URL should be same as it appears in Yahoo! and the category should be a commercial category). -----SIDEBAR----- You'll be asked for your Yahoo! ID. Once you submit the information, you'll be provided with the Sponsorship charges for that certain category. Repeat the process for your remaining short-listed categories. Now compare the prices of all your short-listed categories. Naturally the one with a higher price is the most trafficked one! For example, if someone is searching for "Business Opportunities Directories", a web site listed in category - Also, make sure that the heading of your home page is same as the description you provided for your site. There should be no confusion in the mind of the editor reviewing your site. Yahoo! determines the popularity of a website by the amount of time a visitor spends on your website. If a large no. of them hit the "back button" of their browser as soon as they hit your web site, you can kiss goodbye to your dreams of a possible higher listing. Once you get a lower listing, it can get very difficult to make up as visitors will not be able to find your site -----SIDEBAR----- We ignored this and our listing came down drastically within few days of getting accepted!With the new Yahoo! "Pay-For-Review" model it might be relatively easier for sites to get into the directory but
getting traffic from your listing is altogether a different story. And now with it's new annual recurring payment policy
you have to be extra careful while submitting your site for a review.
like Dmoz and Looksmart.
deeper.
categories.It's really simple. Visit the following URL: https://ecom.yahoo.com/fast/sponsor
Please note that Yahoo! accepts Sponsor Listings for only certain commercial categories and so this tip may or may not work for your category.
-----SIDEBAR-----
3) Yahoo! considers keywords in the directory structure while ranking.
B2B/Business_Opportunities/Directories will be given more relevance than a web site listed in category - B2B/Business_Opportunities
4) Yahoo! DOES NOT spider websites to determine ranking. It ranks web sites based on keywords in domain name, title and description. So having META tags does not make any difference to your listing.
5) DO NOT try to stuff as much keywords as possible in to the description. Yahoo! editors are notorious for cutting
down the description if they sense even slightest hype. Try to avoid words such as - no.1, proven, turnkey, exciting
etc.
6) Make sure your domain name and business name is the same since Yahoo! is known to use the business name as the title for your listing.
7) Make sure your website is "Content Rich". This is very critical for two reasons. One - to get your site
accepted by Yahoo! and Second - to maintain and get a higher listing.
easily.
Once a site gets accepted into the directory, Yahoo! ranks it based on the keyword popularity in domain name, title and description. But as time progresses, it determines the ranking based on the popularity of the website itself.
-----SIDEBAR-----
8) Before submitting your website, thoroughly research websites that rank higher for keywords you are targeting (Especially the "Most Popular" sites in the directory section). This will give you a rough idea of what to and what not to include in your website.
10 Effective Ways to Boost Banner Click-through Below are 10 effective steps that I have successfully used to help my clients boost click-throughs on their banner campaigns. 1. Employ Action Words Use action words like "FREE" and "Click Here" in your banners. Offering something "FREE" in your message attracts the reader to click on your banner. Banners with "Click Here" teasers and similar action phrases also increase click-through. A short and punchy banner headline makes a difference. Always load your headline with benefit statements - offer solutions to the challenges that your customers face. If you sell diet products, try "Lose 10 pounds in four weeks!". Work on a winning combination of text and graphics in your banner ad. Animated banners usually outperform their static counterparts by more than 100%. Surfers are more likely to notice banners that are animated. Example: If you have the words "Click Here" flashing in your banner, it will perform better than a static version. Many of us are not graphic artists. We can create simple banners but it is hard to match the work of a professional graphic artist. You should engage a professional banner ad designer to create your banners. Expect to invest $80 per banner. The standard sizes for banner ads are 400x40 pixels or 468x60 pixels. I recommend that you design a 468x60 banner. With the clutter of graphics on most webpages, a larger banner has a higher chance of getting noticed. These banners resemble Windows dialog boxes, scroll bars, submit buttons or blue-colored underlined hyperlinks. They attract you to click on the dialog boxes and scroll bars - which you are already accustomed to doing with the Windows operating system. If you use trick banners with short and punchy headlines, you can get click-throughs above 10.0%! Reduce your banner file size to less than 15k. The last thing a surfer wants is a slow-loading webpage. Most websites and banner exchanges do not allow excessively large banners. Create a fast-loading banner right from the start. Optimize your banner file size through your graphic software or an online graphic optimizer. Always have 2 or more banners to promote each product. A banner usually burns out after a surfer has seen it 3 times. They will ignore (if not hate) banners which they see repeatedly. If your click-through is steadily declining, then it is time to rotate your banners. Place your banners on websites visited by your potential customers. If you promote gourmet coffees, place your banners on sites targeted at gourmet coffee drinkers. The quality of leads generated are higher, and more likely to result in sales. Running your banners on targeted sites generally yield higher click-throughs and return-on-investment (ROI). You are reaching people who are most interested in what you have to offer. Of course, you can try websites with general audience if they generate substantial ROI. Make it a point to check on your banners' performance every few days. Monitor the click-through rate. The click-through tells you how well your banner performs. Most banners fetch a click-through of between 0.8% to 2.0%. If your banner gets more than 2.0%, it is doing a pretty good job. By monitoring your banners' performance, you can kill under-performing banners before they waste away your advertising dollars. Do your mathematics for each banner advertising campaign. Calculate the cost-per-visitor, cost-per-sale and return-on-investment ratios. For example: If a website charges you $20 per thousand impressions ($20/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $1.00 ($20 / 20 visitors). And if 1 in every 10 visitors buys your product, your cost-per-sale is $10.00 ($20 / 2 sales). So if each sale of your product produces a gross profit of $15, then your net profit per-sale will be $5.00 ($15 gross profit - $10 cost-per-sale). Your return-on-investment (ROI), before non-marketing expenses, is 50.0% ($10.00 total net profits / $20 investment). This campaign is profitable! Try advertising on different sites or using different banners. Find the winning combination(s) that can yield the highest ROI. Comparing Deal A which yields an ROI of 20% to Deal B that yields 60%, your advertising dollars work three times harder (and profitable) with Deal B!
Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 3.0% and above.
2. Use Short and Punchy Headlines
3. Animated Banners vs. Static Banners
4. Adopt Better Designs
5. Try Trick Banners
6. Reduce Your Banner File Sizes
7. Rotate Your Banners Regularly
8. Target Your Banners
9. Monitor Your Banners' Performance
10. Do Your Mathematics
© Janet Mayer/PR Photos Coming under fire last year for her provocative pics featured on Vanity Fair, Miley Cyrus strikes another racy pose for ELLE magazine's August 2009 cover, which features her baring her cleavage for the lens. The cover shot shows the 16-year-old actress/singer wearing low-cut leather black outfits that shows off her black bra covering her breasts.
"MILEY! On Dad, Boyfriends, and Why She's Not a Kid Anymore," read the tagline that accompanies her picture. In companion to the snap, another pic of Miley can also be found inside the print media. The particular photo shows her wearing black dress combined with knee-high black boots. She is pictured lying her back on a table while seductively starring to the camera.
In an interview with the publication, Miley talks about her new clothing line with Max Azria for Wal-Mart. She says, "The jeans are my favorite part of the entire line. Because, like, literally this is going to be good for, like, Middle America, and it will be great for kids that really want to be in fashion but that don't have it available."
Also sharing about the pressure of living a life under the spotlight, the Disney star tells ELLE, "It's hard for all of us. There are so many people that could be using you. So me and Nick and Demi, we don't need anything from each other. We got our own thing going on," when referring to her friendship with Nick Jonas and Demi Lovato.
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